Preserving the planet,
never looked so good.
- Beija-Flor (Portuguese for hummingbird) is named after one of nature’s most exquisite gems. The hummingbird that graces every pair of jeans we design, symbolizes our on-going commitment to fostering environmental and social responsibility.
- We forge collaborative partnerships with some of Brazil's most environmentally conscious and socially minded suppliers to bring you only the highest quality fair-labor and eco-friendly denim. Along with our partners, we work to develop new programs and innovative ways to eliminate waste, create socially progressive working conditions and nurture long-term sustainable growth.
Our supremely soft ecochic jeans are the first ever premium denim to be made with Repreve® 100% recycled fiber.
Each pair of our Repreve® jeans is made from eight recycled plastic water bottles and 100% BCI (Better Cotton Initiative) cotton.Repreve® requires less energy to create, conserving, on average, half a gallon of gasoline for every pound of yarn produced. And our exclusive dying process uses biodegradable dyes, reducing water consumption by 80%.