LET THE SUN SHINE

SPRING IS IN

The sun is shining and we can’t stop smiling about our NEW Spring Collection.
NEW FOR SPRING

CREAM OF THE CROP

We're kicking Spring up a notch with our NEW Jennifer Flare Crop.
SPRING COLORS

LOVELY LILAC

Spring's most popular hue in ultra-soft, super-stretch denim made with LYCRA®.

CREATED BY WOMEN, FOR WOMEN

We know what it’s like to go into a dressing room with a stack of jeans and come out with zero options and major disappointment. That's why we're on a mission to design jeans that actually fit real women's bodies and above all, make them feel great and look even better.

FIT GUIDE

FIND YOUR DREAM JEANS

FIND YOUR FIT

"DESIGNED BY WOMEN WHO GET IT"
- SELF

"MOST COMFORTABLE JEANS EVER"
- GLAMOUR

"WORLD'S BEST JEANS"
- O! OPRAH MAGAZINE

DENIMTECH WITH LYCRA®

STRETCH INTO SPRING

MEET DENIMTECH

AS SEEN IN

#beijaflorjeans