Halls Plaza Welcomes Brazilian Made Denim.

Halls Plaza extends its exclusive merchandise selection internationally, with its latest addition of Brazilian made denim - Beija-Flor Jeans.

Greenville, SC (August 25) – Beija-Flor Jeans launches its newest fall 2011 “Curvas” collection exclusively at Halls Plaza.  The South Carolinian mother-daughter duo of Kathy Moca and Emilie Whitaker couldn’t be more excited to launch their denim line at Halls. “We can’t wait for the women of Kansas City to experience the crave of our jeans. They are almost addicting… once you try on one, you will want to try on the entire line!” - Emilie Whitaker, Co-owner.

The secret ingredient to Beija-Flor Jeans is their use of premium Brazilian denim, and mid-rise construction. Not too many people know the softness of Brazilian cotton, and its hidden “power” stretch abilities. The blend of Brazilian fibers is what creates the lasting 3-way memory stretch found in every Beija-Flor jean.

Beija-Flor’s fall 2011 collection, “Curvas,” (Portuguese for curves) focuses on loving one’s curves this fall. The line features styles such as the Nicole butt-lifting jean, or the Lauren hip-minimizing jean, that works with, rather than against a woman’s body. Now women of Kansas City can experience America’s favorite Brazilian made jeans. See why Beija-Flor has been named this month in Redbook Magazine as one of “25 Jeans made for your body.”

Beija-Flor’s complete collection can be found this fall at Halls Plaza 211 Nichols Rd.  Read more of Kathy & Emilie’s story online.

About Beija-Flor Jeans: Since 2005, Kathy Moca and Emilie Whitaker have been bringing Brazilian made jeans to women across the USA who have spent their lives looking for that perfect fitting jean. By targeting the “modern women” whether she’s 32 or 52, the jeans are designed for women who want stylish, premium jeans that fit great as well.

# # #