Who Said Denim Can’t be Worn Year-Round?


Greenville, SC- Locals, Kathy Moca and Emilie Whitaker, know the heat of the Upstate, but that doesn’t stop them from creating ways for women to keep wearing their favorite (Beija-Flor) jeans!

The key to wearing denim this summer is finding the right balance of color and fabric. “It’s hard convincing women to wear anything other than white, or linen [during the summer],” says Moca.

By pairing a lightweight tunic or linen blouse with a skinny jean makes any summer time outfit look effortless, yet fashionable!

Although many denim designers have adapted to the summer styles of rompers, tunics, skirts, and shorts, Beija-Flor knows that most women still yearn for sophistication during these hot summer days. That is why Beija-Flor has created the perfect summer jean- the POD (Pull On Denim).

What makes the POD, or Sonia Jean, perfect for the summer? Well its lightweight, and it doesn’t have a zipper to start with.  The discreet comfort stretch denim waistband eliminates any button bump, while slimming the stomach. It is versatile, and looks great paired with a heel, or a great sandal! And not to mention it still has the famous Beija-Flor mid-rise fit: not too low and not too high waistline, strategic pocket placements, and no-gap contour waist. It makes any women forget about the summer heat while looking great!

You can find all of Beija-Flor Jeans’ Summer 2011 collection right downtown at Plaza Suite Boutique or search online for a boutique nearest you at www.ilovethesejeans.com.


Leave a comment

Please note, comments must be approved before they are published