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Periwinkle of Alexandria will host a designer reception for Brazilian made denim brand Beija-Flor Jeans. Attendees will be able to shop the entire fall/winter collection, get a custom jeans fitting, and meet Emilie Moça Whitaker, one of the designers.

Alexandria, Va. (November 1, 2011) – Women’s boutique, Periwinkle of Alexandria, will host a “Designer Reception” for Beija-Flor Jeans Thursday, Nov. 10th –13th.. To commemorate Periwinkle as Alexandria’s exclusive Beija-Boutique, Emilie Moça Whitaker, co-owner and designer, will be have her entire Fall/Winter 2011 collection available for shoppers for three days only. Shoppers will get the chance to hear Emilie’s personal fall styling tips, and receive a one-on-one denim consultation.

Shoppers can RSVP to meet Beija-Flor’s designer on Friday, Nov. 11th from 10AM-8PM at Periwinkle’s downtown Alexandria location 1557 Potomac Greens Drive by calling 703-519-5242, or by visiting www.periwinkleshop.com.

Locally owned since 2005, Periwinkle of Alexandria continues to offer the women of Capital Hill exclusive luxury fashions. The boutique is thrilled to be extending their support for the mother-daughter denim duo, Kathy Moça and Emilie Moça Whitaker, by hosting a designer reception to launch Beija-Flor’s fall/winter collection. “There is no other store in Alexandria that I can see our jeans being sold in. The ladies at Periwinkle really understand the custom fit of our jeans, and know how to make sure their customers do too! I use to live in D.C., and I’m so excited to be back around Capital Hill.” Emilie Moça Whitaker, Beija-Flor co-owner.

Beija-Flor’s jeans are unique in their use of high quality Brazilian denim and flattering mid-rise construction.  Brazilian cotton offers an unparalleled softness, while its three-way memory stretch abilities ensure that the jeans work with women’s bodies without losing shape over time.

Read more about Kathy and Emilie’s story online at www.ilovethesejeans.com/our-story. 

About Beija-Flor Jeans: Since 2005, Kathy Moça and Emilie Whitaker have been bringing Brazilian-made denim to women across the USA who have spent their lives looking for the perfect fitting jean. Targeting the “modern woman,” whether she’s 22 or 52, the jeans are designed for women who want stylish, premium jeans with a great fit.  Beija-Flor was recently named in Redbook Magazine as one of the “25 Jeans made for your body.”  


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