Help Support Cotton’s Blue Jean Go Green™ Initiative
The Denim Stack Challenge is a national awareness initiative being launched by Cotton, Inc. in honor of America Recycles Day, November 15th, 2019. We invite people across the USA to take inventory of their own closets, snap a picture of their denim, and give them to a local donation station such as our Greenville, SC & Kiawah Island, SC stores for recycling.
To enter our giveaway snap a photo of your stack of denim to be recycled and post on your social media. Also, tag @beijaflorjeans, @discovercotton, and #denimstackchallenge. By doing so, you’ll be entered to win. Beija-Flor is offering a $150 gift card to one lucky entrant. The recycling-focused social media challenge will run from November 11th to November 18th.
Please help us contribute to the efforts that Cotton’s Blue Jeans Go Green™ denim recycling program continues to champion by diverting thousands of tons of textile waste from landfills each year and transforming unused denim garments into something that gives back to our people and our planet.
How to Get Involved in the #DenimStackChallenge
- Take Stock of Your Stack: look through your closet and STACK up your denim apparel (jackets, shirts, skirts, shorts and, of course, jeans). Any type of denim apparel can be collected for recycling so long as it’s at least 90% cotton. Check your labels!
- Snap & Share: take a picture of your denim and share your stack on Instagram between Nov. 11and Nov 18. Tag @DiscoverCotton @beijaflorjeans, and hashtag #DenimStackChallenge.
- Spread the Word: Tag three friends who you think have a lot of denim in their closet to nominate them and encourage them to get in on the action.
- Recycle Any Old Denim with Cotton’s Blue Jeans Go Green™ program: Visit BlueJeansGoGreen.org to learn more about where/how to recycle.
Benefits of Recycling Your Denim
There are vast environmental & economic benefits to recycling. Recycling conserves natural resources, saves energy and reduces the need for landfill space.
- Approximately 16 million tons of textile waste is discarded annually. (Source: EPA 2015 Facts & Figures about Materials, Waste and Recycling, Textiles Material Specific Data)
- The average American owns 6 pairs of jeans and 10 pieces of denim. (Source: Cotton Incorporated’s 2019 Lifestyle Monitor™ survey)
- Only about 20% of clothes in the average person’s closet are worn on a regular basis. (Source: 2013 WSJ : A Closet Filled with Regrets https://www.wsj.com/articles/SB10001424127887324240804578415002232186418)
- 65% of U.S. consumers say they recycle clothing or textiles. (Source: 2017 Cotton Council International (CCI) & Cotton Incorporated’s Global Sustainability)
We hope you’ll join in our efforts to combat textile waste by joining the Blue Jean Go Green™ campaign and STACK, SNAP & SHARE your stack.