Experience the Magic of Beija-Flor

Behind the Story...

Kathy and her daughter Emilie, founders of Beija-Flor have often been called “emotional dreamers.”

They think that is a good thing, and they wanted their fairytale way of looking at life to show through in their product and branding. After hearing story after story of women unable to find jeans that fit and flatter, they created a story of their own: the story of Bridgette & her search for the perfect jean.

A mini-book was created to distribute with the jeans, but the story has taken on a life of its own. It offers a poetic and humorous look at Bridgette’s struggle to find jeans.